Since we have nothing much to go on other than a static landing page for Twitter #music, some folks didfurther inspection within the CSS on the login page, and certain features and integrations became apparent.
We’ve reached out to Twitter to confirm what we’ve seen, and we’ll update our story once we hear back.
Until then, here’s what can be taken from the styling code itself, picked up on by desginer Youssef Sarhan:
– Both web interface and separate downloadable app
– Pull in Tracks from iTunes, Spotify, Soundcloud and Rdio
– YouTube and Vevo integration
– We Are Hunted’s charts feature
– Turn playing tracks on/off
– Track purchasing
– Tweet a track
.iconmusic-player-source-soundcloudbackground-position:- 2851px -0px;height:14px;width:92px
While this is in no way a finalized “feature set” for the Twitter #Music app, it is more information than we had before and confirmation of what we’ve seen others testing out on Twitter, which are basically embedded music players in Twitter Cards. And of course, since this is a Twitter-owned page, so the code speaks for itself.
Here’s a look at what the player will look like, again referenced in the CSS for the page:
Here’s that on/off switch for playing tracks:
These are some random graphical elements that point to what services will be included as well:
In addition to all of this, it looks like Twitter will be bringing in bios of musicians, perhaps from their Twitter profiles. All of this integration makes complete sense and perhaps the selling of music will be controlled by the artist themselves. If you’re listening to a track that someone shared from Spotify and want to purchase it immediately, it doesn’t matter which service Twitter hooks into, there’s a good chance that you’re going to follow through with your purchase. This could mean big bucks for Twitter as it marches towards going public, perhaps as early as next year.
This all gives us more of a sense of what the #Music service itself might look like, even though we have no screenshots to prove it. Much in the way that Twitter set up “hashtag pages” for brands such as NASCAR, Twitter is taking all of the data that it’s currently collecting and just showing it off in a different, more consumable way. If #Music becomes a full-featured service that artists can use to sell music, there’s a whole host of distribution metrics that Twitter is sitting on, which also means big bucks.
Code In Twitter Music’s Placeholder Page Shows Web Interface, Track Purchasing, Charts And Service Integrations